Hiya! I'm Ann-Louise, a product designer placing lived experiences at the heart of digital experiences through empathy, curiosity, and one too many sticky notes.
Previously shaped experiences at Brandwatch and meldCX
Based in ever rainy London
Hiya! I'm Ann-Louise, a product designer placing lived experiences at the heart of digital experiences through empathy, curiosity, and one too many sticky notes.
Previously shaped experiences at Brandwatch and meldCX
Based in ever rainy London
Theme
Hiya! I'm Ann-Louise, a product designer placing lived experiences at the heart of digital experiences through empathy, curiosity, and one too many sticky notes.
Previously shaped experiences at Brandwatch and meldCX
Based in ever rainy London
Theme
Selected works
Brandwatch, 2024
Collaborate seamlessly on dashboards
Collaborate seamlessly on dashboards
Discover the journey
Discover the journey
How we introduced collaboration into the Measure dashboards through an extensive rework of the UI and UX architecture, securing a $1.6MM upsell and $743K GRR impact.
How we introduced collaboration into the Measure dashboards through an extensive rework of the UI and UX architecture, securing a $1.6MM upsell and $743K GRR impact.

Brandwatch, 2023
Get actionable insights about your post
Get actionable insights about your post
Discover the journey
How in-context insights transformed plain metrics into actionable data stories, driving 75% feature adoption.
How in-context insights transformed plain metrics into actionable data stories, driving 75% feature adoption.


Brandwatch, 2024
Find out why users are leaving
Find out why users are leaving
Discover the journey
How a web of problems behind declining retention was uncovered and the solution to it all was kicked off, creating a unified product vision and acquiring stakeholder support.
How a web of problems behind declining retention was uncovered and the solution to it all was kicked off, creating a unified product vision and acquiring stakeholder support.


meldCX x Westpac, 2022
Make informed content adjustments
Make informed content adjustments
Coming soon
Coming soon
How simple yet impactful data stories increased digital signage content effectiveness by 56% in just one year.
How simple yet impactful data stories increased digital signage content effectiveness by 56% in just one year.
